Ceridian is a global human capital management (HCM) software company known for their flagship products Dayforce and PowerPay. They had acquired several SaaS products which they needed to unify into one enterprise-level experience.


Ceridian had acquired several SaaS products which needed to be consolidated into one unified enterprise experience. I was tasked to develop a sales funnel that would engage current and future customers.


I started the redesign experience by first researching each of the newly acquired products, interviewing current customers, and discussing with stakeholders their goals. I worked closely with Innovation Protocol and SEO Brand to devise a plan that also addressed sales leads, analytics, and marketing initiatives.

User Flows and Design Methodologies

I designed customer funnels that aligned with the marketing team initiatives. Additionally, I created atomic methodology inspired wires to help guide their visual design and development teams.

Wireframe Process

Showcased are sample screens which demonstrate both mobile and desktop concepts.

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