From 2021 through 2023, I helped lead the newly formed Innovation Lab at BNY Mellon.
As the VP / Experience Design, I was tasked to create a personalized and memorable experience - a transformative client engagement strategy that would establish the bank as an industry leader.
Problem Statement
Create a personalized & memorable client experience.
Our approach was to create a transformative client engagement strategy showcasing new service offerings, particularly the Digital Asset Custody Platform alongside the launch of the Innovation Lab.
Defining the Scope
We explored innovation and client-centricity options to create an unparalleled experience.
The Digital Asset Custody Platform, encompassed crypto services, improved block-chain solutions, and cutting-edge technologies such as Virtual Reality and Augmented Reality.
We saw NFTs as an opportunity for crafting a unique client engagement approach.
Organized knowledge base to find information easier
Increased client feedback regarding design quality and innovation
Client Feedback
"Joseph is one of the few designers that I know that I can go to for mentorship, advice, and design help. This year was the start of my UX career, and Joey's been a colleague that helped empower me in my tasks and skills as a designer."
"He helped me meet other designers - taught me skills with Figma that has helped me become more efficient in my work."
"More recently, he has helped me brainstorm how to interview a UX candidate because it was my first time. I do not go to him just because he is one of the few designers here. I go to him because I respect his expertise and what he has taught me has been helpful in my career so far."
Dominique Dorvil
Lead User Experience Analyst at BNY Mellon
Let's break boundaries,
challenge norms,
and craft the
extraordinary together
Together, let's pioneer uncharted realms, shatter conventions, and sculpt brilliance that transcends the ordinary